Verifacts one of the Top 10 Background verification organization, specializing in the field of Candidate Authentication Program (CAP). Their requirement was to create a refreshing new design for their logo. They had a pre-existing logo which was - On discussing with the leadership at Verifacts, we realized the reason for changing the logo were that with multitude. From the time of inception of the company, the brand had grown and the old logo did not reflect this.

Majority still read the morning paper and the newspaper inserts, still hit the targeted audience with over 90% success. You can't discard the humble newspaper which has the single largest source of spreading information. And as a marketer, you may be surprised to learn that today’s consumers still learn about the latest events, updates and openings via the traditional harbinger. So why does do newspaper inserts work ? - For one, they have a Wide Reach Newspaper inserts are

These days a large number of businesses are interested in marketing online. With the advent of smartphones and innumerable apps, the use...

No drawing room or office is really complete without a coffee-table book or two. Designed for a break, to get your mind off something, for light coffee conversations, or to exercise your mind, they are visual display of photography, architecture, art, decor, sculptures, brand stories - these typically oversize tomes are the perfect companion. Whether you’re looking for an intriguing coffee-table book to entertain your guests or searching for inspiration for your next re-de

This year’s Oscars 2017 has caught the attention and this time for the silliest of reasons. It wasn’t because dark skinned actors weren’t recognized or because of the US president but for the gaffe in reading out the Best Motion Picture award to La La Land instead of the intended winner Moonlight! Why did it happen? Well there is a full scale inquiry is in place to be conducted by PwC - their official accountant. In the meanwhile let’s start by asking the right questions –Hum

Whether they’re packed with so much information they feel like they’re about to read a full length novel, or so they are so plain and concise they feel like it's drab or incomplete. We have seen hundreds of them – in every major brand campaign, marketing promotions, trade shows, conventions, business meetings, at personal levels – fine dining restaurants, 5 star hotel, lifestyle boutique stores, hospital, or your service providers sneak them in with their Festive Greetings.

Will your customers pay for a better service? Customers want the purchase or interaction to go smoothly and to know that they have recourse when it doesn’t. For this, they’re willing to pay premium rates for the delivery of consistently superior customer service. A 2014 survey by American Express found that 68% of consumers said they’d be willing to spend more with a company that they believe provides excellent service. 74% said they have spent more in such a situation. So

As we finished our main course of a delectable meal, the waited handed out the desert menu. Holding the printed foldout in our hands, my friend shared his dilemma – wanting to launch a line of service, was struck with how to make his print promotions stand out given his constraints – budget. medium, maximum target audience reach and brand recall effectiveness. Today even Facebook ads are flooded with print promotions (which are then photographed and converted to online ads).

Whether it was the occasion of new year, launch of a new project, or you bought a new house, you would have received a number of corporate merchandise from various brand owners. How many of those brands who did not send you any merchandise, do you recall? In a recent marketing survey, it was found that - 84% of recipients of promotional products can identify the advertiser 42% of recipients of promotional products have a more favorable impression of the advertiser 62% of re

Intuition would save a lot of time but sadly for most of us it's not an alternative. What I'm thinking and feeling about an ingenious idea, my projected vision for a piece of work, is limited to how good my verbal communication skills are at expressing this to my clients. Mood boards – what they are, how can they help, and how can you make one. They are visuals which useful when trying to convey a design idea, moods, feelings & fluffy stuff which are hard to communicate ver