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We research to discover and develop knowledge. Identifying the problem space, thereby defining the goals and objectives. Avoiding assumptions early in the creative process, preserves ambiguity. Some imposing constraints may stimulate creativity. Brainstorming to allow ideas to flow out without validation. Going for a walk or taking a break when we are stuck allows time for incubation that seeds new ideas or helps overcome creative roadblocks. Exploring ideas and challenging conventional thinking helps divergent thinking. That sometimes leads to convergent solutions to a creative problem. Thought experimenting via analogies to simplify complex problems. Evaluating ideas with a realistic, pessimistic view point enables idea screening. 

Developing proof of concepts, prototyping of a design to collect creative, experiential feedback. Sharing, assigning creative control, with an intensive charrette before deadline.  

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create. brand. communicate.

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