A key feature of digital marketing is its ability to measure the performance of your marketing initiatives. Analytics collect and report the marketing data which can be diced and sliced to gain valuable insights for business growth. For your website, analytics will show how users come to your site, how long they stay, and what they do while they are there. It will show the most popular pages, the least popular pages, the pages they spend the most time on, and the pages that your visitors...

Marketing may work to either convince prospective customers to make a purchase or persuade existing customers to buy again, to fulfill their