WOCKHARDT
WOCKHARDT BIOVAC VACCINE CAMPAIGN
Overview: Wockhardt entrusted us with the design and execution of a comprehensive campaign for their Biovac Vaccine. This initiative aimed to enhance awareness, engagement, and interaction between healthcare professionals (HCPs) and the Biovac brand, ultimately driving the recommendation and administration of the vaccine.
SERVICES
Biovac Vaccine Campaign
Approach: Our strategy focused on creating a multi-faceted campaign that would effectively communicate the benefits of the Biovac Vaccine to both HCPs and patients. The key components of our approach included:
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Visual Aid for Medical Representatives: We developed a detailed and visually appealing Visual Aid for medical representatives to use during their meetings with HCPs. This tool provided comprehensive information about the Biovac Vaccine, making it easier for representatives to communicate its benefits and efficacy.
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In-Clinic Engagements: To further support the campaign, we organized a series of in-clinic engagements aimed at both patients and doctors. These activities included informative sessions, interactive demonstrations, and educational materials designed to foster a deeper understanding of the Biovac Vaccine.
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Mobile App Development: Recognizing the need for continuous interaction and engagement, we developed a user-friendly mobile app to bridge the gap between the Biovac brand and doctors. The app offered a platform for doctors to access up-to-date information, receive notifications, and provide feedback on the vaccine. This interactive tool not only facilitated better communication but also encouraged doctors to recommend and administer the Biovac Vaccine more confidently.
Results: The Biovac Vaccine campaign successfully achieved its objectives, resulting in increased awareness and engagement among HCPs and patients. The Visual Aid and in-clinic engagements provided valuable resources for medical representatives and doctors, while the mobile app ensured ongoing interaction and support. Overall, the campaign significantly contributed to the promotion and adoption of the Biovac Vaccine, reinforcing Wockhardt's position as a leader in the healthcare industry.
