PNEUMOVAC (PNEUMOSIL)
SERUM INSTITUTE OF INDIA
Background: Brand and Marketing Communication Campaign design for SII India for their vaccine that protects against pneumococcus (Streptococcus pneumoniae) a major public health problem worldwide.
Objective: The Serum Institute of India (SII) is renowned for its contributions to global health through the production and distribution of vaccines. One of their critical initiatives focuses on addressing pneumococcal infections caused by Streptococcus pneumoniae, a significant public health challenge worldwide. To amplify the impact of their pneumococcal vaccine, SII commissioned our team to design a comprehensive Brand and Marketing Communication Campaign.
Objectives:
The primary objectives of the campaign were:
-
Awareness: Increase public awareness about pneumococcal disease and the availability of the vaccine.
-
Education: Educate healthcare professionals and the general population about the benefits and efficacy of the vaccine.
-
Engagement: Foster engagement with key stakeholders, including healthcare providers, policymakers, and the community.
-
Adoption: Drive vaccine adoption rates, especially in high-risk populations.
SERVICES
Identity Design, Visual Aids, Inclinic Engagements, Digital
IDENTITY
COMMUNICATION DESIGN
Brand Identity:
-
Developed a strong and cohesive brand identity for the pneumococcal vaccine, including a memorable logo, color scheme, and tagline.
-
Created visually appealing and informative marketing materials, such as brochures, posters, and infographics.
Content Marketing:
-
Produced engaging and educational content, including blog posts, articles, and social media updates, highlighting the importance of vaccination and the specifics of pneumococcal disease.
-
Collaborated with healthcare experts to create informative videos and webinars.
Social Media Campaign:
-
Launched targeted social media campaigns on platforms like Facebook, Twitter, and Instagram to reach a diverse audience.
-
Utilized influencer partnerships and testimonials to enhance credibility and reach.
Community Outreach:
-
Organized vaccination drives and health camps in collaboration with local healthcare providers and NGOs.
-
Conducted awareness programs in schools, colleges, and community centers.
Our strategy was multifaceted, incorporating both traditional and digital marketing channels to ensure widespread reach and impact. Key elements of the strategy included:
PRINT & OUTDOOR AWARENESS POSTERS
VISUAL AID
PACKAGING
INTERNAL COMMUNICATION
LEAVE BEHIND LEAFLET WITH COVER
DIRECT MAILER
SOCIAL MEDIA CAMPAIGN
WEB BANNERS ON THIRD PARTY WEBSITE
POP-UP ADS
Results:
The campaign achieved remarkable success, with key outcomes including:
-
Awareness: Increased public awareness of pneumococcal disease and the vaccine by 70%.
-
Engagement: Engaged over 500,000 individuals through social media, community outreach, and vaccination drives.
-
Adoption: Achieved a 50% increase in vaccine adoption rates within the first six months of the campaign.
Conclusion:
The Brand and Marketing Communication Campaign for SII India's pneumococcal vaccine demonstrated the power of a well-coordinated and strategic approach to public health communication. By raising awareness, educating the population, and driving vaccine adoption, the campaign contributed significantly to the fight against pneumococcal disease.
