TOTAL ENERGIES

Background: TotalEnergies India celebrates its 30th anniversary, marking a milestone in the energy sector. Over three decades, they have established a strong presence in natural gas, renewable energy and petroleum products, significantly advancing India's energy landscape and promoting sustainability. Our identity design for their 30th anniversary, inspired by their parent brand, blends seamlessly into everything they do. With various social initative even the less fortunate have benefited along with some environmental efforts to conserve nature.

Objective: TotalEnergies India sought to celebrate its 30th anniversary by reinforcing its brand presence and commitment to sustainability. The primary objectives were:

To create a memorable and cohesive brand identity that aligns with the parent brand.
To highlight their contributions to India's energy landscape, particularly in natural gas, renewable energy, and petroleum products.
To showcase their social initiatives and environmental efforts, emphasizing their role in promoting sustainability and benefiting less fortunate communities.

Our Approach:

The approach focused on integrating TotalEnergies India’s rich history and future aspirations into a cohesive employer branding project. Key steps included:

Conducting comprehensive research on TotalEnergies’ brand values, history, and future goals.
Collaborating closely with stakeholders to ensure alignment with their vision and expectations.
Designing a unique identity for the 30th anniversary that reflects TotalEnergies’ commitment to sustainability and innovation.
Developing a strategy to seamlessly blend this identity into all company communications and initiatives.

SERVICES

Logo Identity, Communication

CREATIVE NARRATIVE

To celebrate this milestone, a creative narrative was crafted that seamlessly wove together TotalEnergies India’s past achievements and future goals:

The 30th-anniversary identity design drew inspiration from TotalEnergies' parent brand, incorporating elements that symbolize growth, sustainability, and innovation.
The company’s extensive contributions to India’s energy sector were emphasized, showcasing their advancements in natural gas, renewable energy, and petroleum products.
Stories of social initiatives and environmental efforts were highlighted, illustrating how TotalEnergies India has positively impacted communities and the environment.

Creative Execution:

The execution phase involved a multi-faceted approach to ensure the new identity resonated across all platforms:

Visual Identity: Developed a logo and visual elements that symbolized 30 years of progress and commitment. This identity was applied across all marketing materials, social media platforms, and corporate communications.
Event Celebrations: Organized events and campaigns to celebrate the 30th anniversary, engaging employees, partners, and the public.

Digital Campaigns: Launched digital marketing campaigns to spread awareness about TotalEnergies India’s achievements and future goals.
Community Engagement: Implemented initiatives that highlighted their social and environmental efforts, including collaborations with local communities and NGOs.