SHETH DEVELOPERS - AVALON
SUPERLATIVE LUXURY FOR SHETH CREATORS' THANE PROPERTY
Background: Following the remarkable success of Beaumonde, Sheth Creators have set an exemplary benchmark in luxury real estate. With their new Thane property adjacent to Viviana Mall, the objective was to promote the concept of "superlative luxury," leveraging their well-established development prowess.
Objective: To create a comprehensive marketing campaign that communicates the essence of "superlative luxury" for Sheth Creators' Thane property, enhancing brand visibility and attracting high-end clientele.
SERVICES
Brand Design, Communications, Catalogue, Channel Partner Communications, Campaign Design, Corporate Brochure, Property Sales Brochure.
APPROACH
Campaign Design: Developed a cohesive campaign centered around the theme of superlative luxury, ensuring all marketing elements aligned with this vision.
Site Signage and Branding: Designed and installed elegant site signage and branding that reflected the high standards and sophistication of the property.
Marketing Materials: Produced high-quality marketing materials, including brochures and CP (Channel Partner) offers, that detailed the unique features and amenities of the property.
Direct Mail: Implemented a targeted direct mail campaign to reach potential high-end buyers, highlighting the luxury and exclusivity of the Thane property.
Agreement Kits: Created comprehensive and stylish agreement kits that provided a seamless and luxurious experience for new buyers.
Digital OOH (Out-of-Home) Advertising: Launched digital OOH advertising at Viviana Mall, capturing the attention of mall visitors and emphasizing the property's prime location and luxurious appeal.
Project Brochure: Developed a detailed and visually stunning project brochure that showcased the property's features, amenities, and architectural brilliance.
Outcome: The marketing campaign effectively communicated the essence of superlative luxury, significantly enhancing brand visibility and attracting high-end clientele to Sheth Creators' Thane property. The strategic implementation of various marketing materials and channels successfully positioned the property as a premier destination for luxury living.
TEASER NEWSPAPER ADVERTISEMENT
NEWSPAPER & OUTDOOR HOARDING
CORPORATE BROCHURE
MEMBERSHIP KIT
POSSESSION KIT
DIGITAL HOARDING & LIFT BRANDING
FOLDOUT BROCHURE
MAGAZINE ADVERTISEMENT & EMAILER
PROVEN RESULTS
Following Beaumonde's success, one word became the entire brief: superlative. A campaign spanning digital OOH at Viviana Mall to a bespoke agreement kit for new buyers.
Following the remarkable success of their earlier development Beaumonde, Sheth Creators needed their new Thane property adjacent to Viviana Mall to promote a singular concept - superlative luxury - leveraging their established development prowess
to attract a genuinely high-end clientele.
7+
CAMPAIGN DELIVERABLE TYPES
signage, brochure, direct mail, agreement kits, digital OOH
1
PRIME MALL LOCATION ACTIVATION
digital OOH advertising at Viviana Mall
2
BUYER JOURNEY KITS DESIGNED
agreement kits and channel partner offers
What We Delivered
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A cohesive campaign centred on the theme of superlative luxury ensured every marketing element - from signage to digital ads - aligned with the same elevated positioning.
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Elegant site signage and branding reflected the property's high standards on the ground, while digital OOH advertising at Viviana Mall captured mall visitors at the point of maximum footfall and attention.
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Comprehensive agreement kits provided new buyers with a seamless, luxurious onboarding experience - extending the superlative luxury promise into the paperwork stage most developers treat as an afterthought.
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A targeted direct mail campaign, detailed project brochure, and Channel Partner offer materials worked together to reach and convert high-end buyers across both direct and intermediary sales channels.
When a developer's brief is a single word - superlative - every touchpoint has to earn that word, from the hoarding a driver glimpses at a red light to the agreement kit a buyer signs. We built Avalon's entire campaign system to hold that standard without exception.
