SHETH DEVELOPERS - AVALON
SUPERLATIVE LUXURY FOR SHETH CREATORS' THANE PROPERTY

Background: Following the remarkable success of Beaumonde, Sheth Creators have set an exemplary benchmark in luxury real estate. With their new Thane property adjacent to Viviana Mall, the objective was to promote the concept of "superlative luxury," leveraging their well-established development prowess.

Objective: To create a comprehensive marketing campaign that communicates the essence of "superlative luxury" for Sheth Creators' Thane property, enhancing brand visibility and attracting high-end clientele.

SERVICES

Brand Design, Communications, Catalogue, Channel Partner Communications, Campaign Design, Corporate Brochure, Property Sales Brochure.

APPROACH

Campaign Design: Developed a cohesive campaign centered around the theme of superlative luxury, ensuring all marketing elements aligned with this vision.

Site Signage and Branding: Designed and installed elegant site signage and branding that reflected the high standards and sophistication of the property.

Marketing Materials: Produced high-quality marketing materials, including brochures and CP (Channel Partner) offers, that detailed the unique features and amenities of the property.

Direct Mail: Implemented a targeted direct mail campaign to reach potential high-end buyers, highlighting the luxury and exclusivity of the Thane property.

Agreement Kits: Created comprehensive and stylish agreement kits that provided a seamless and luxurious experience for new buyers.

Digital OOH (Out-of-Home) Advertising: Launched digital OOH advertising at Viviana Mall, capturing the attention of mall visitors and emphasizing the property's prime location and luxurious appeal.

Project Brochure: Developed a detailed and visually stunning project brochure that showcased the property's features, amenities, and architectural brilliance.

Outcome: The marketing campaign effectively communicated the essence of superlative luxury, significantly enhancing brand visibility and attracting high-end clientele to Sheth Creators' Thane property. The strategic implementation of various marketing materials and channels successfully positioned the property as a premier destination for luxury living.