• Pavan Java

Brand Identity for an Equestrian Lifestyle Resort


Not long ago a friend brought a another friend to my studio for a business requirement - to create a brand visual and identity for a lifestyle resort. Nothing new to that, but first question - what's so unique about your resort?

That's where the interest started to build in - EQUESTRIAN LIFESTYLE RESORT is one of a kind Resort close to Mumbai that encourages patrons to enjoy the experience of owning a horse and spending adventurous weekends exploring various equestrian activities.

Their mandate enables the guest to have easy ownership while guided learning to understanding their horse while spending time in an outdoor environment. This also provides for adventures such as racing, Polo, Dressage, Jumping etc. They wanted to be more that just a stable. They wanted to be the go-to place for weekenders. They wanted people to come enjoy equestrian activities at their resort.

We tried to add in the new age first movers into consideration as our audience.

My source of INSPIRATION -

Inspirational Mood-boards for Equestrian
Inspirational Mood-boards for Equestrian Lifestyle Resort

Like in my article on mood boards, I started out by creating one and tracing the key essential requirements such as target audience :

Inspirational Mood-boards for Equestrian Lifestyle

SKETCHES! they can play an important role to help you create a visual in fact as critical as doodling! We started out by creating a symbolic representation of horses and the target audience for the logo design.

Sketches for Equestrian Lifestyle

Next came the COLOR SCHEME. It can make a break a brand.

BLUE is a colour of sky and sea. Associated with depth and stability.

Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, heaven and claming.

GOLD is a colour of prestige and knowledge.

Gold symbolizes knowledge, quality, luxury, wealth, beauty, prestige, generosity, power and strength.

LOGO CONSTRUCTION GRID

Logo Construction Grid

TYPEFACE

Typography Design

FINAL LOGO

Equestrian

But the buck doesn't end here. We helped create their Identity across media as well.

STATIONARY DESIGNS

Equestrian Stationary Design

RESTAURANT SIGNAGE & WAY FINDERS

Flag Poles at the Resort

Equestrian Welcome Gate

RESTAURANT ACTIVITY BOARD

Equestrian Activity Board

Villa Numbers

MARKETING COLLATERALS

Tent Cards

Brochure Equestrian

RESORT MERCHANDISE

Equestrian Keychains

RESTAURANT TABLE SETTINGS MERCHANDISE

Equestrian Merchandise

Got a unique service which needs to be communicated? Get in touch with us.


#Horse #Resort #BrandIdentity #VisualIdentity #LifestyleResort

109 views0 comments

Recent Posts

See All