POLYCAB INDIA
POLYCAB FANS CATALOGUE – INVISIBLE ELEGANCE
Project Overview: Our creative studio had the pleasure of collaborating with Polycab to design their new fans catalogue, embracing the theme of Invisible Elegance. The goal was to showcase Polycab's innovative fan designs, which capture and direct airflow in a way that mimics the natural, soothing breezes of the world around us.
SERVICES
Product Catalogue
Concept & Inspiration: Each Polycab fan is designed to move air in gentle arcs and spirals, creating a tranquil atmosphere in any home. Our design concept for the catalogue aimed to reflect this ethereal beauty, blending the delicate balance between function and form. The patterns and waves used in the cover and section dividers symbolized the invisible patterns and ripples generated by the fans as they move.
Design Execution ​
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Cover Design: The cover featured elegant, flowing patterns that mirrored the graceful movement of air. The colors and textures were chosen to evoke a sense of calm and serenity, setting the tone for the entire catalogue.​
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Section Dividers: Each section divider was adorned with wave-like patterns, emphasizing the continuous, smooth airflow generated by Polycab fans. These dividers provided a cohesive and visually appealing transition between different sections of the catalogue. ​
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Content Layout: The layout of the catalogue was meticulously designed to ensure that each fan's unique features and benefits were highlighted. High-quality images and concise descriptions were used to provide a clear and engaging presentation of Polycab's products.
Results: The Polycab fans catalogue was a resounding success, effectively capturing the essence of Invisible Elegance and resonating with customers. The design not only showcased the fans' functionality but also emphasized their aesthetic appeal, ultimately enhancing Polycab's brand image.
Client Feedback: Polycab was thrilled with the final product, praising our creative studio for our innovative approach and attention to detail. The catalogue has received positive feedback from both customers and industry professionals, solidifying Polycab's reputation as a leader in fan design.
Conclusion: Our collaboration with Polycab on the fans catalogue project demonstrates our ability to translate a client's vision into a compelling and visually stunning design. By capturing the delicate balance between function and form, we successfully created a catalogue that reflects the elegance and tranquility of Polycab's fan designs.
CAMPAIGN ADVERTISEMENT
Campaign Advertisement: Breeze through life with Polycab. Fans of India. Fans made by India for Indians. At the heart of Polycab lies a commitment to India and its vibrant diversity. Our fan are not just products but a reflection of India's soul. From the bustling streets of Mumbai to the serene backwaters of Kerala, Polycab Fans bring comfort and style to every corner of this vast land. ​Crafted with precision, every blade sings the song of our heritage, spinning stories of resilience, unity, and excellence. ​They echo the hues of our rich multicultural tapestry, celebrating the unity in diversity that makes our country unique. ​​Each fan is an emblem of belonging, a testament to the ingenuity and spirit of India. ​
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Feel the pride. ​
Embrace the future. ​
Together, we cool a nation.