OBEROI REALTY
COMPREHENSIVE BRANDING AND MARKETING CAMPAIGN

Background: Oberoi Realty, a leading name in the real estate industry, sought to create a comprehensive corporate brochure that encapsulated all their offerings, as well as conduct a successful launch campaign for their Mulund project. Additionally, an exquisite brochure with a unique design element was part of the project scope.

Objective: To develop and execute a comprehensive branding and marketing campaign for Oberoi Realty that includes a corporate brochure covering all their projects, an innovative brochure for a specific high-end project, and a targeted launch campaign for the Mulund project.

SERVICES

Corporate Brochure, Invitation, Scheme offers, Digital and more.

APPROACH

Corporate Brochure:

Designed a comprehensive corporate brochure that effectively communicated Oberoi Realty's wide array of projects, achievements, and commitment to quality and luxury.
Ensured the brochure reflected Oberoi Realty's brand values and showcased their extensive portfolio in a visually appealing and informative manner.

Exquisite Brochure Design:

Created an exquisite brochure for a high-end project, featuring a unique cover with thermal inks that reveal a hidden message when heated by rubbing one's palms. This design element added an element of surprise and exclusivity.
Used high-quality materials and finishes to align with the project's luxury branding.

Mulund Project Launch Campaign:

Developed a cohesive branding strategy for the Mulund project launch, including logo design, color schemes, and visual themes that aligned with the project's identity.
Implemented targeted emailer campaigns to reach potential buyers and investors, highlighting the project's unique selling points and special offers.
Created engaging social media campaigns and visually stunning print creatives to build awareness and generate buzz around the project launch.

Outcome: The comprehensive branding and marketing campaign for Oberoi Realty effectively communicated their extensive portfolio, highlighted the unique features of their high-end projects, and successfully launched the Mulund project. The corporate brochure provided a detailed and visually engaging overview of Oberoi Realty's offerings, while the exquisite brochure's innovative design element created a lasting impression. The cohesive branding strategy and targeted marketing campaigns significantly enhanced brand visibility and attracted potential buyers.