NHAI InvIT
A JOURNEY THROUGH INFRASTRUCTURE & IDENTITY
Objective: To craft an annual report that reflects NHAI’s expansive roadway initiatives while visually echoing the spirit of their logo and the cultural richness of India.
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Design Concept: Inspired by the NHAI logo’s symbolism of connectivity and progress, we developed a visual language rooted in geometric, horizontally elevated lines.
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Color Palette: The signature blue and yellow tones were retained to maintain brand continuity and evoke speed, clarity, and optimism.
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Motion in Form: These lines traverse the layout like expressways—fluid, directional, and purposeful—mirroring the movement of India’s highways.
SERVICES
Annual Report 2021-22
Cultural Layering: To ground the report in India’s heritage, we introduced a series of region-specific visual chapters. Each section features monuments adjacent to NHAI’s active corridors, celebrating the intersection of infrastructure and culture.
Featured regions include:
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Gujarat: The serene elegance of the Dilwara Jain Temples, nestled near key highway routes, symbolizing spiritual depth and architectural finesse.
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Telangana: The regal Chowmahalla Palace, echoing the grandeur of Hyderabad’s past, now seamlessly connected through modern roadways.
Outcome: The final report is a visual symphony of movement, heritage, and purpose:
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Strategic clarity for stakeholders
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Cultural resonance through curated imagery
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Brand alignment with NHAI’s mission and identity