NCPA REOPENING
CAMPAIGN: #BACKONSTAGE
THE NATIONAL CENTRE FOR THE PERFORMING ARTS

Background: After a prolonged lockdown, the National Centre for the Performing Arts (NCPA) sought to reinvigorate its audience and reignite the joy of live events. The challenge was to create a campaign that would not only announce the reopening but also emphasize the unique experience of attending a live performance.

Objective: To craft a compelling reopening campaign that would attract audiences back to the NCPA, highlighting the excitement and emotional fulfillment of live events.

SERVICES

Campaign Design, OOH, Social Media

Our Approach:

Pavan Java Creative Agency collaborated with NCPA to design a multi-faceted campaign titled #BackOnStage. The campaign aimed to evoke the thrill of live performances and the lasting impact they leave on attendees.

CAMPAIGN CONCEPT

Creative Execution:

Campaign Design: We developed visually striking designs that captured the essence of live performances, using vibrant colors and dynamic imagery to draw attention.
Out-of-Home (OOH) Advertising: Strategically placed billboards and posters around the city to create widespread awareness.

Social Media Management: Engaging content was created for platforms like Facebook, Instagram, and Twitter, encouraging users to share their experiences and spread the word.
Event Promotion: Collaborative efforts with local influencers and media outlets to amplify the campaign's reach.
On-site Advertising: Eye-catching displays and announcements at the NCPA premises to inform visitors about the reopening.