MODERN ESTATES
Modern Estate: Designing an Identity That Reflects Growth
Modern Estate is more than just a name—it represents a vision shaped by innovation, expertise, and an unwavering commitment to progress. In collaboration with global pioneers in architecture and design, they have elevated residential and commercial spaces, turning aspirations into tangible realities.
Inspired by the dynamic evolution of city skylines, we crafted a brand identity that embodies growth, resilience, and transformation. Every element—from structure to symbolism—connects seamlessly to the ever-changing urban landscapes around the world, reflecting the essence of Modern Estate’s forward-thinking ethos.
SERVICES
Design Strategy, Brand Identity, Communication, UI & UX Design
INSPIRATION
The Modern Estates logo is inspired from the ever growing city skylines, that depict growth and commerce. This versatile word mark is created from the ever changing skylines, of the cityscape to form the wordmark MODERN itself.
BRAND ARCHITECTURE
The brand architecture sets benchmarks on the use of identity and defines the business verticals of the Masterbrand and the Sub-brands, each offering bespoke and unique identification yet withing the purview of the master brand. Clearly identifying residential, commercial, hospitality and retail spaces, with guidelines to use them on various collaterals.
SECONDARY BRAND ELEMENT: CITY SKYLINE
The "M" from the word mark of the brand identity, outlined, serves as the element for crafting the expanding skyline of the city. This pattern is implemented across merchandise and promotional materials to create maximum brand recall.
SUB-BRAND COMMUNICATION
The Master Brand is consistently integrated into all communication materials, including stationery, corporate presentations, and marketing collateral, environmental branding, digital presence and print content, in-line with their brand personality. Likewise, the utilization of the Master Brand with its sub-brands is employed for individual project collaterals.
