MODERN ESTATES
MODERN ESTATE: DESIGNING AN IDENTITY THAT REFLECTS GROWTH
Modern Estate is more than just a name—it represents a vision shaped by innovation, expertise, and an unwavering commitment to progress. In collaboration with global pioneers in architecture and design, they have elevated residential and commercial spaces, turning aspirations into tangible realities.
Inspired by the dynamic evolution of city skylines, we crafted a brand identity that embodies growth, resilience, and transformation. Every element—from structure to symbolism—connects seamlessly to the ever-changing urban landscapes around the world, reflecting the essence of Modern Estate’s forward-thinking ethos.
SERVICES
Design Strategy, Brand Identity, Communication, UI & UX Design
INSPIRATION
The Modern Estates logo is inspired from the ever growing city skylines, that depict growth and commerce. This versatile word mark is created from the ever changing skylines, of the cityscape to form the wordmark MODERN itself.
BRAND ARCHITECTURE
The brand architecture sets benchmarks on the use of identity and defines the business verticals of the Masterbrand and the Sub-brands, each offering bespoke and unique identification yet withing the purview of the master brand. Clearly identifying residential, commercial, hospitality and retail spaces, with guidelines to use them on various collaterals.
SECONDARY BRAND ELEMENT: CITY SKYLINE
The "M" from the word mark of the brand identity, outlined, serves as the element for crafting the expanding skyline of the city. This pattern is implemented across merchandise and promotional materials to create maximum brand recall.
SUB-BRAND COMMUNICATION
The Master Brand is consistently integrated into all communication materials, including stationery, corporate presentations, and marketing collateral, environmental branding, digital presence and print content, in-line with their brand personality. Likewise, the utilization of the Master Brand with its sub-brands is employed for individual project collaterals.
PROVEN RESULTS
A city skyline that becomes a wordmark. A brand architecture built to hold residential, commercial, hospitality and retail under one disciplined system.
Modern Estate needed a brand identity reflecting growth, resilience, and transformation across its diverse portfolio. Inspired by the dynamic evolution of city skylines, we crafted an identity where the wordmark itself is formed from an evolving cityscape — and built the brand architecture to support residential, commercial, hospitality, and retail sub-brands underneath it.
4
BUSINESS VERTICALS
UNIFIED
residential, commercial, hospitality, retail.
1
SKYLINE-FORMED WORDMARK
the M itself outlines the city skyline pattern
7+
TOUCHPOINTS DELIVERED
identity card, business card, merchandise, website, sub-brand brochures
What We Delivered
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The logo, inspired by ever-growing city skylines, was created so that the changing cityscape itself forms the wordmark MODERN - a literal and symbolic fusion of brand and built environment.
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Brand architecture clearly defined business verticals - residential, commercial, hospitality, and retail — under one masterbrand, with guidelines for sub-brand use across every collateral type.
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The outlined M from the wordmark became a secondary brand element, expanded into a skyline pattern applied across merchandise (tote bags, coasters, notebooks) for maximum brand recall.
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Sub-brand communication for Modern Suites - including brochures covering location, connectivity, amenities, and project details - demonstrated the master brand and sub-brand system working together in market.
A real estate group spanning four distinct verticals needs a brand architecture that scales without fragmenting. We gave Modern Estates an identity where the skyline itself does the storytelling - across every vertical, every sub-brand, every touchpoint.
