MUMBAI AIRPORT
OOH CAMPAIGN FOR MUMBAI AIRPORT
Overview: Mumbai Airport engaged us to design an impactful Out-of-Home (OOH) campaign to communicate the introduction of six new direct routes from Mumbai. The campaign aimed to target both frequent business travelers and leisure travelers, promoting the routes, destinations, and the respective airlines.
SERVICES
Out-of-Home (OOH) Campaign
Approach: Our approach encompassed the following key components:
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Concept Development: We developed a concept that reflects the excitement and convenience of the new direct routes. The theme focused on the benefits of seamless travel and the diverse destinations accessible from Mumbai, catering to both business and leisure travelers.
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Visual Design: A visually captivating campaign was created, featuring high-quality images of the destinations and the airlines. The design elements emphasized the uniqueness of each route and the appeal of the new travel options. These visuals were strategically placed in high-traffic areas to capture the attention of travelers.
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Targeted Messaging: The campaign messaging was tailored to resonate with both business and leisure travelers. For business travelers, the focus was on the efficiency and time-saving aspects of the new routes. For leisure travelers, the messaging highlighted the exotic and exciting destinations now accessible directly from Mumbai.
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Promotional Materials: Our team developed a range of promotional materials, including billboards, digital displays, posters, and transit advertising. These materials were designed to create a cohesive and immersive brand experience, ensuring that the campaign's message was effectively communicated across various touchpoints.
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Interactive Elements: To enhance engagement, we incorporated interactive elements such as QR codes that directed travelers to a dedicated campaign webpage. This page provided detailed information about the new routes, airlines, and exclusive travel offers.
CAMPAIGN DESIGN
Results: The OOH campaign for Mumbai Airport successfully achieved its objectives, creating a strong and cohesive brand presence. The visually captivating design and targeted messaging effectively communicated the benefits of the new direct routes, attracting the attention of both business and leisure travelers. The interactive elements provided additional value and information, further enhancing the campaign's impact. Overall, the campaign elevated Mumbai Airport's brand presence and contributed to the successful promotion of the new travel options.
PROVEN RESULTS
Six new routes. Two very different audiences. One campaign that spoke to both simultaneously.
Mumbai Airport engaged us to design an impactful Out-of-Home campaign communicating six new direct routes from Mumbai — targeting both frequent business travellers and leisure travellers with messaging tailored to each audience's motivations.
6
NEW DIRECT ROUTES LAUNCHED
campaign coverage across all destinations
2
DISTINCT AUDIENCE MESSAGES
business efficiency vs leisure discovery
1
QR-LINKED DIGITAL EXTENTION
campaign webpage with exclusive offers
What We Delivered
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Concept development reflected the excitement and convenience of new direct routes, focused on seamless travel benefits and the diversity of destinations now accessible from Mumbai.
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Visually captivating campaign assets featuring high-quality destination and airline imagery were strategically placed in high-traffic terminal areas to capture traveller attention.
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Targeted messaging was tailored distinctly for business travellers (efficiency, time-saving) and leisure travellers (exotic, exciting destinations) — maximising relevance for each segment.
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Interactive QR codes directed travellers to a dedicated campaign webpage with detailed route information, airline details, and exclusive travel offers — closing the loop from awareness to action.
An airport campaign has seconds to capture a distracted traveller's attention and convert it into a route decision. We built Mumbai Airport a campaign that worked for the business traveller checking their watch and the leisure traveller dreaming of their next trip at the same time.
