RARE-
SOLITAIRE DIAMOND JEWELLERY
Background: The Kisna Rare project is dedicated to crafting exceptional, high-end jewellery pieces that epitomise luxury and elegance. Their logo, inspired by the intricate and timeless designs of rare gems, signifies our commitment to exclusivity and superior craftsmanship. This distinctive design element has been consistently utilised across all media formats and communications, reinforcing their tagline, "worn for a lifetime.."
Objective: The primary objective of this project was to establish Kisna Rare as a premier brand in the luxury jewelry market. We aimed to create a unique brand identity that resonates with discerning customers and showcases our dedication to quality and innovation.
Our Approach:
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Brand Identity Development: Designed a logo and visual identity that reflects the exclusivity and sophistication of their jewellery.
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High-Quality Craftsmanship: Focused on using the finest materials and meticulous craftsmanship to create each jewellery piece.
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Targeted Marketing: Developed targeted marketing campaigns to reach mid range and affluent customers at aspirational markets.
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Customer Experience: Implemented strategies to provide an exceptional customer experience, both online and in-store.
SERVICES
Brand Identity, Collection Catalogue, Packaging, Website, Marketing Materials & Social Media Campaign Design
BRAND IDENTITY
Creative Execution:
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Visual Identity: The gem-inspired logo was prominently featured in all branding materials, reinforcing their image of luxury and elegance.
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Brand Messaging: Our tagline, "worn for a lifetime.," was integrated into all communications, highlighting their focus on creating exquisite jewellery.
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Consistent Branding: Maintained a cohesive visual and thematic identity across all media formats, ensuring a unified and luxurious brand presence.
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Innovative Campaigns: Launched creative campaigns using modern design principles and compelling narratives to attract and retain mid to high-end customers.
Results and Impact:
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Increased Recognition: Achieved significant growth in brand recognition within the luxury jewelry market.
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New Clientele: Attracted a considerable number of new high-end clients, expanding our customer base.
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Enhanced Customer Experience: Improved customer satisfaction and loyalty through exceptional service and high-quality products.
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Market Position: Solidified our position as a leading brand in the luxury jewelry segment, known for elegance and superior craftsmanship.
Conclusion:
Rare by KISNA successfully established a strong and cohesive brand identity that resonates with their target audience. By consistently applying our visual identity and messaging, we have effectively communicated our brand values and strengthened their position in the luxury jewellery market.
COLLECTION CATALOGUE
INTRODUCTION LEAFLET
POS IN RETAIL SHOP
PACKAGING DESIGN KIT - JEWELLERY BOX, BOOKLET, WARRANTY CARD & BAG
SOCIAL MEDIA CAMPAIGN DESIGN - INSTAGRAM
SOCIAL MEDIA CAMPAIGN DESIGN - FACEBOOK
WEBSITE
CORPORATE PRESENTATION
BRAND PROMOTIONAL VIDEO
PROVEN RESULTS
A new solitaire brand. Built from zero to market-ready across every touchpoint.
Rare by KISNA required a complete brand system for their entry into the accessible solitaire diamond segment — positioned between mass jewellery and ultra-premium, targeting mid-range and aspirational buyers. We delivered identity, catalogue, packaging, POS, website, social media, corporate presentation, and brand promotional video.
7+
DELIVERABLE
TYPES
identity, catalogue, packaging, POS, website, social, video
2
MARKET SEGMENTS TARGETED
mid-range aspirational and high-end clients
1
TAGLINE ACTIVATED EVERYWHERE
worn for a lifetime — across all media
What We Delivered
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The gem-inspired logo was built to function as the primary brand signifier across all formats — jewellery tags, gift boxes, website, digital ads, and in-store POS displays — performing flawlessly at every scale.
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Multi-volume Collection Catalogue presented the solitaire portfolio in curated editions — giving retail staff a tool that narrated the brand story while showcasing product.
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Full packaging design kit (jewellery box, booklet, warranty card, bag) ensured that the unboxing experience matched the promise of the brand — luxury felt at every stage of ownership.
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Social media campaign across Instagram and Facebook extended the brand into the digital discovery phase where aspirational jewellery buyers first encounter a brand before entering a store.
Launching a sub-brand requires the same rigour as launching a standalone brand — with the added complexity of maintaining equity with the parent. We built Rare by KISNA to stand on its own while connecting back to the KISNA family.
