RARE-
SOLITAIRE DIAMOND JEWELLERY
Background: The Kisna Rare project is dedicated to crafting exceptional, high-end jewellery pieces that epitomise luxury and elegance. Their logo, inspired by the intricate and timeless designs of rare gems, signifies our commitment to exclusivity and superior craftsmanship. This distinctive design element has been consistently utilised across all media formats and communications, reinforcing their tagline, "worn for a lifetime.."
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Objective: The primary objective of this project was to establish Kisna Rare as a premier brand in the luxury jewelry market. We aimed to create a unique brand identity that resonates with discerning customers and showcases our dedication to quality and innovation.
Our Approach:
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Brand Identity Development: Designed a logo and visual identity that reflects the exclusivity and sophistication of their jewellery.
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High-Quality Craftsmanship: Focused on using the finest materials and meticulous craftsmanship to create each jewellery piece.
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Targeted Marketing: Developed targeted marketing campaigns to reach mid range and affluent customers at aspirational markets.
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Customer Experience: Implemented strategies to provide an exceptional customer experience, both online and in-store.
SERVICES
Brand Identity, Collection Catalogue, Packaging, Website, Marketing Materials & Social Media Campaign Design

BRAND IDENTITY
Creative Execution:
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Visual Identity: The gem-inspired logo was prominently featured in all branding materials, reinforcing their image of luxury and elegance.
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Brand Messaging: Our tagline, "worn for a lifetime.," was integrated into all communications, highlighting their focus on creating exquisite jewellery.
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Consistent Branding: Maintained a cohesive visual and thematic identity across all media formats, ensuring a unified and luxurious brand presence.
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Innovative Campaigns: Launched creative campaigns using modern design principles and compelling narratives to attract and retain mid to high-end customers.
Results and Impact:
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Increased Recognition: Achieved significant growth in brand recognition within the luxury jewelry market.
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New Clientele: Attracted a considerable number of new high-end clients, expanding our customer base.
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Enhanced Customer Experience: Improved customer satisfaction and loyalty through exceptional service and high-quality products.
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Market Position: Solidified our position as a leading brand in the luxury jewelry segment, known for elegance and superior craftsmanship.
Conclusion:
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Rare by KISNA successfully established a strong and cohesive brand identity that resonates with their target audience. By consistently applying our visual identity and messaging, we have effectively communicated our brand values and strengthened their position in the luxury jewellery market.



COLLECTION CATALOGUE


INTRODUCTION LEAFLET

POS IN RETAIL SHOP
PACKAGING DESIGN KIT - JEWELLERY BOX, BOOKLET, WARRANTY CARD & BAG


SOCIAL MEDIA CAMPAIGN DESIGN - INSTAGRAM

SOCIAL MEDIA CAMPAIGN DESIGN - FACEBOOK
WEBSITE

CORPORATE PRESENTATION