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NATURAL DIAMONDS
INTERNATIONAL GEMOLOGICAL INSTITUTE

Objective: To reaffirm the legacy, authenticity, and enduring value of natural diamonds to trade professionals, positioning IGI as the trusted authority in diamond certification and testing.

Target Audience:

  • Primary: Diamond retailers, jewelers, and wholesalers who prioritize the authenticity and quality of the products they offer.

  • Secondary: Industry influencers and opinion leaders who can advocate for the trustworthiness of IGI-certified diamonds.

SERVICES

Campaign Design

CREATIVE NARRATIVE

Nature has its flaws, so do diamonds. But it's within these imperfections that true beauty and authenticity shine. As the moon lights up the night sky like a radiant diamond, trust IGI's expertise to unveil the unmatched legacy and value of natural diamonds. Spot the brilliance amidst the ordinary, and cherish the timeless legacy that each natural diamond carries. twist, we’ve incorporated a dual-font approach in the product name, ensuring all our product logos maintain this distinctive and cohesive look. There is provision for the partner diamond dealer / manufacturer to co-sponsor the add re affirming the trust in Natural diamonds. 

Next year the campaign was further revised with Iconic images of legends such Lata Mangeshkar and Madhubala, "Legends are rare, so are diamonds", highlighting the legacy and enduring value they represent.

 

These elements together craft a narrative that emphasizes the unique beauty, rarity, and timeless legacy of natural diamonds, ensuring that the campaign resonates deeply with your target audience. 

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