HK EXPORTS

Communication design for a leading diamond manufacturer in India. These industries are heavily reliant on ethics, trust and relationships. Our campaign on diamonds being the most authentic gift of nature that takes more than 2 billion years to be formed hence 'the youngest natural diamond would be older than human existence' maybe older than anything you see or experience. Which is why there is a credible value to them.

SERVICES

Campaign Design, Exhibitions, Direct Mail, Invitations, Web Banner,
ASR Report

CORPORATE ADVERTISEMENT

Inspired by the divine name Hare Kisna, an incarnation of Lord Vishnu and creator of the galaxy, this campaign takes a celestial approach to showcase the magnificence of natural diamonds. Drawing inspiration from the Sun and the nine planets revolving around it, the campaign visualizes a stunning round diamond at the center, with fancy-shaped diamonds orbiting around it, representing the galaxy. This concept beautifully symbolizes the universe of options available, asking the profound question: "Do you have all options in the universe?" This ad campaign not only highlights the unparalleled beauty and diversity of natural diamonds but also reinforces Hare Kisna Exports' commitment to offering a wide array of exquisite choices, each as unique and precious as the stars in the galaxy.

CORPORATE ADVERTISEMENT

The Natural Diamonds Campaign for Hare Kisna Exports was a visionary initiative designed to elevate the intrinsic value of natural diamonds. The campaign artfully highlighted the extraordinary journey of these gems, formed over billions of years under immense pressure deep within the Earth's core. By emphasizing their rarity and the unique conditions required for their creation, the campaign aimed to enhance the appreciation for natural diamonds among consumers. Through captivating visuals and compelling narratives, the campaign educated the audience on the unparalleled beauty and timeless allure of natural diamonds. This strategic approach not only reinforced Hare Kisna Exports' commitment to authenticity and quality but also positioned natural diamonds as symbols of enduring elegance and rarity. The campaign’s success demonstrated the power of storytelling in connecting with consumers on a deeper, more emotional level, making natural diamonds not just a luxury, but a treasure to be cherished for generations.

NO WI-FI NO PROBLEM CAMPAIGN

For our esteemed diamond exporter client, we embarked on a creative journey to revolutionize their sales process with our innovative campaign, "NO WIFI NO PROBLEM." We developed a cutting-edge mobile app that loaded the entire inventory of exquisite diamonds directly onto the user's phone. This intuitive app enabled potential clients to browse, select, and add their desired stones to a virtual cart ahead of their meeting at the Vegas showcase. By providing this seamless offline experience, we ensured that their sales team could be impeccably prepared with the specific selections for each customer, transforming client interactions and enhancing efficiency. This forward-thinking solution not only simplified the purchasing process but also elevated the overall customer experience, setting a new standard in the diamond trade industry.

WEBSITE BANNER ADVERTISEMENT ON INDUSTRY TRADE SITES

PRINT CAMPAIGN & COLLATERALS

NEUTRAL CARBON CAMPAIGN

We also deigned a sustainable initiative aimed at reducing their carbon footprint and fostering a cleaner environment through the use of solar energy at their diamond manufacturing units in Surat. By installing advanced solar panels, we ensured that the facilities harnessed the power of the sun to meet their energy needs, significantly cutting down on their reliance on non-renewable sources. The initiative didn't stop there; the excess energy generated was contributed back to the government, showcasing their commitment to environmental stewardship and social responsibility. This forward-thinking approach not only demonstrated their dedication to sustainability but also positioned them as industry leaders in green practices, paving the way for a brighter, cleaner future.

STALL POSTER

ANNUAL SUSTAINABILITY REPORT

Annual Sustainability Report titled "Beyond Carbon Neutral," we spotlighted their multifaceted approach to sustainability through various impactful initiatives. By addressing NO Poverty, the company actively contributed to local communities by creating fair employment opportunities and supporting educational programs. They promoted Gender Equality by implementing inclusive hiring practices and fostering a diverse workplace culture. Through initiatives focused on Good Health and Well-Being, they ensured safe working conditions and access to health services for their employees. Their commitment to Climate Action was evident in their efforts to reduce carbon emissions and implement eco-friendly practices. Additionally, the company advocated for Life Below Water by supporting marine conservation projects and reducing plastic use in their operations. These comprehensive efforts not only underscored their dedication to sustainability but also positioned them as a responsible and forward-thinking industry leader.