CARRIER MIDEA INDIA
REVOLUTIONIZING PRODUCT CATALOGS WITH POP-UP FEATURES
Background: India's diversity is reflected in its people, cultures, and consumer preferences. For Carrier Midea India, this diversity posed a unique challenge: how to empower dealers to showcase a wide range of products and their features without the need to physically stock all of them. The solution needed to be innovative, engaging, and practical, catering to the varied needs of dealers across the country.
SERVICES
Corporate Pop-Up Brochure
The Challenge: The primary objective was to create a product catalog that:
​
-
Allowed dealers to effectively present the features and benefits of Carrier Midea's diverse product range.
-
Highlighted the industry-disruptive features of specific units in an engaging manner.
-
Eliminated the logistical challenges of stocking multiple products while ensuring a seamless customer experience.
The Solution: Carrier Midea India introduced a groundbreaking approach to product catalogs with the 2023 POP-UP feature catalog. This innovative design transformed the traditional catalog into an interactive and visually appealing tool. ​
​
-
POP-UP Features: The catalog incorporated pop-up elements to bring product features to life, making it easier for dealers to explain complex functionalities and benefits.
-
Engaging Design: Brilliant iconography and infographics were used to communicate routine statistical data in a visually compelling manner, ensuring that the catalog stood out as a premium marketing tool.
-
Dealer Empowerment: The catalog served as a comprehensive reference guide, enabling dealers to showcase the entire product range without the need for physical inventory.
Execution:
-
Design Innovation: The catalog was meticulously designed to combine functionality with aesthetics, ensuring that it was both informative and engaging.
-
Focus on Disruptive Features: Key industry-disruptive features of Carrier Midea's products were highlighted through the pop-up elements, capturing the attention of dealers and customers alike.
-
Cultural Sensitivity: The design and content were tailored to resonate with India's diverse cultural landscape, ensuring widespread acceptance and appeal.
Results and Impact: The 2023 product catalog with POP-UP features was a resounding success, achieving the following:
​
-
Enhanced Dealer Experience: Dealers reported increased confidence in presenting products and features to customers.
-
Improved Customer Engagement: The interactive design captivated customers, making the buying process more engaging and informative.
-
Brand Differentiation: The innovative catalog positioned Carrier Midea India as a forward-thinking and customer-centric brand in the competitive market.
​
Conclusion: Carrier Midea India's 2023 product catalog exemplifies the power of design innovation in marketing communications. By addressing the unique challenges of India's diverse market, the catalog not only empowered dealers but also set a new benchmark for product presentation in the industry.
