TURBAN TRUNKS
CRAFTING A SUSTAINABLE IDENTITY FOR A LUXURY RETAIL BRAND

Background: India's cultural diversity is a vibrant tapestry, and its traditional attire is a testament to this richness. Among the most striking elements of this attire is the headgear or turban, which holds a symbolic and ceremonial significance across various cultures. Turban Trunks has captured this essence, creating luxury turbans that embody tradition, elegance, and sustainability.

Their offerings, from wedding safas to milestone celebration return gifts, go beyond mere accessories. Designed for reusability, these products serve as timeless keepsakes, reminding users of life's most cherished moments. The brand also aligns with environmental consciousness, using 100% recycled materials for its packaging.

SERVICES

Identity Design, Campaign, Website, Samples Catalogue, Exhibitions, Digital and more.

The Challenge: Turban Trunks sought an identity design that:

Communicated their commitment to luxury, tradition, and sustainability.
Highlighted the craftsmanship and cultural significance behind their products.
Resonated with modern consumers while staying rooted in heritage.

The Solution: The brand's identity design focused on reflecting Turban Trunks’ core values and unique offerings:

Cultural Resonance: Drawing inspiration from the rich tradition of Indian turbans, the design celebrated the regional and ceremonial diversity of this iconic accessory.

Modern Elegance: A clean, sophisticated visual identity was crafted to position the brand as a luxury retailer, appealing to contemporary sensibilities.

Sustainability Highlight: The use of eco-friendly packaging was seamlessly integrated into the brand’s narrative, underscoring Turban Trunks’ dedication to the environment.

CREATIVE HIGHLIGHTS

Iconic Visuals: The logo and branding drew from the majestic silhouette of the turban, blending cultural heritage with modern aesthetics.
Versatile Design: The identity was designed to adapt across various touchpoints, from product tags to online platforms.
Innovative Packaging: The use of 100% recycled material for packaging showcased the brand's eco-conscious ethos while maintaining a premium look and feel.

Inspiration: The client had advised on using inspiration from a traditional turban and have an elephant trunk (Ganeshji) as a mnemonic. Also, the fact an elephant is subconsciously related to royalty as well as wedding in the Indian culture ensured a reference in the design.

Initial Sketches: Keeping in sync with our brand ideology we have used the shape of a front facing elephant, decorated it with various cloth screen patterns in symmetry and geometrical shapes.

LOGO CONSTRUCTION GRID

PRODUCT PACKAGING

EXHIBITION DISPLAY

CAMPAIGN AD

COLLECTION BOOK

SAMPLE KITS FOR WEDDING PLANNERS

SOCIAL MEDIA

WEBSITE

Results and Impact: The new identity design successfully positioned Turban Trunks as a brand that marries luxury with sustainability. Key outcomes included:

Brand Recognition: Enhanced visibility and recognition in the luxury retail space.

Consumer Engagement: Increased customer affinity, driven by the brand’s blend of tradition, innovation, and environmental responsibility.

Sustainable Practices: The eco-friendly packaging initiative resonated with environmentally conscious consumers, setting a precedent for sustainable luxury.

Conclusion: Turban Trunks exemplifies how a brand can honor tradition while embracing modern values and sustainability. Through its identity design, the brand has not only carved a niche in the luxury market but also created a meaningful connection with its audience, celebrating moments of joy and preserving the environment for future generations.