ASHAR GROUP

BRANDING ASHAR MAXIMA – A FUTURE-ENABLED VISION

Ashar Group, a leading real estate developer in Mumbai, entrusted us with crafting a multi-faceted branding campaignfor their ambitious Ashar Maxima project. The goal was to seamlessly integrate their corporate ethos into the campaign while strategically positioning their Thane-Mulund Link Road development to maximize its appeal and value.

Challenge: Establishing a Premium Identity & Location Advantage

Ashar Maxima is a future-enabled IoT home project, designed to offer residents cutting-edge technology, convenience, and sustainability. However, the challenge lay in communicating its unique value proposition while leveraging the location’s salience to command higher pricing from the Mulund market.

SERVICES

Identity Design, Campaign

Our Approach: A Holistic Branding Strategy

Corporate Ethos Integration – "We Care, We Are Ashar"
- We developed a value-driven narrative that reinforced Ashar Group’s commitment to quality, innovation, and customer-centricity.
- Internal communication materials and brand messaging were crafted to align employees and stakeholderswith the campaign’s vision.
Positioning Ashar Maxima as "Everything Plus More"
- The campaign emphasized smart living, enhanced convenience, and future-ready technology, making Ashar Maxima stand out in the competitive real estate landscape.
- We highlighted IoT-enabled features to appeal to modern homebuyers seeking tech-integrated living spaces.
Strategic Location Branding – "At the Heart of Everything"
- To maximize pricing potential, we positioned the Thane-Mulund Link Road as a prime connectivity hub, bridging two thriving markets.
- The campaign showcased ease of access, infrastructure growth, and lifestyle benefits, making the project highly desirable.
Multi-Channel Execution
- Social Media & Digital Creatives – Engaging content and visuals reinforced the campaign’s themes across platforms.
- Email Marketing – Targeted outreach educated potential buyers on the unique advantages of Ashar Maxima.
- Local Activation & OOH Advertising – High-impact outdoor placements ensured visibility in key locations.

Results: A Stronger Brand Presence & Market Positioning

Through our strategic branding efforts, Ashar Maxima successfully:

Strengthened its premium identity in the real estate market.
Enhanced buyer perception, leading to increased interest from Mulund-based investors.
Reinforced Ashar Group’s corporate ethos, fostering trust and credibility.

This campaign was a testament to the power of integrated branding and strategic positioning. By aligning Ashar Maxima’s technological innovation, location advantage, and corporate values, we helped Ashar Group elevate its market presence and drive higher value perception.