Pavan Java Creative Studio delivers Zuno Insurance's "Good Drivers Choose Zuno" campaign creatives across digital, OOH, and print, revolutionizing car insurance marketing with quirky, surreal visuals promoting SmartDrive rewards for safe driving. This SEO-optimized Zuno campaign features aliens, ghosts, and genies in disruptive films highlighting telematics-based incentives like vouchers and premium discounts, targeting India's digitally native motorists.
SERVICES
Campaign Design
Campaign Overview: Zuno SmartDrive creatives span 360° media including Google ads, social platforms, OTT, radio, transit OOH, and cinema, with bold typography and high-contrast visuals of app-led driving scores. Print executions include billboards and brochures showcasing ZDQ Challenge trials, while digital assets drive app downloads for 1 crore+ kms logged. Preview full Zuno campaign implementations via
Wix editor.
Creative Approach: Disruptive storytelling flips insurance norms with playful surrealism—seatbelt-wearing ghosts, confused genies rewarding safe habits—using vibrant neon palettes and minimalist icons for cross-medium consistency. OOH leverages large-format drama on Mumbai highways, digital employs meme marketing and influencers, print focuses on premium finishes for brochures.
SOCIAL MEDIA
CAMPAIGN DESIGN
Impact and Results: Campaign boosts Zuno's positioning amid 2025 launches, achieving high engagement through clutter-breaking narratives and measurable UBI adoption. Aligns with studio's luxury branding expertise, driving social shares and trial sign-ups for young drivers.
Sources
[1] Zuno SmartDrive Clocks Over 1 Crore kms, 1.5 Lac Trips ... https://www.tribuneindia.com/news/business/zuno-smartdrive-clocks-over-1-crore-kms-1-5-lac-trips-as-young-india-embraces-usage-based-car-insurance/
[2] Zuno General Insurance Launches India's First Crash ... https://www.passionateinmarketing.com/zuno-general-insurance-launches-indias-first-crash-detection-enabled-motor-cover/
[3] Zuno SmartDrive Logs 1 Crore Kilometres in Nine Months https://www.autocarpro.in/news/zuno-smartdrive-logs-1-crore-kilometres-in-nine-months-130294
[4] Zuno annual newsletter FY 24-25 - your Strapi app
