PLATINUM GUILD INDIA
JEWELLERY ASSURANCE CARD & POUCH
Overview: Platinum Guild India sought to enhance the customer journey by introducing a globally standardized UL Jewellery Assurance Card and Pouch. The objective was to create a tangible symbol of authenticity, certification, and trust, ensuring that every purchase carried not just a product, but a promise.
SERVICES
Jewellery Assurance Card, Gift Card
Our Approach
• Customer Journey Mapping: Identified the critical moment of assurance—when the customer receives certification alongside
their jewellery.
• Design Language: Crafted a minimalist, premium card and pouch system that reflects platinum's rarity and permanence.
• Global UL Standardization: Ensured the design aligns with international certification benchmarks, reinforcing credibility
across markets.
• Material & Finish: Selected textures and finishes that convey luxury and durability, making the card and pouch feel like
heirloom artefacts.
• Narrative Integration: Positioned the assurance kit as part of the emotional storytelling—a seal of trust that accompanies
every piece of platinum jewellery.
BEFORE
JEWELLERY ASSURANCE CARD
AFTER
JEWELLERY ASSURANCE CARD
Deliverables
• Global UL Jewellery Assurance Card – redesigned with clarity, premium typography, and certification cues.
• Platinum Pouch – curated as a possession kit, balancing elegance with practicality.
• Gift Card System – integrated into the assurance journey, reinforcing exclusivity.
• Customer Journey Collaterals – touchpoints designed to strengthen trust and elevate the purchase experience.
GIFT CARD
Impact: The new assurance card and pouch transformed the moment of certification into a brand ritual. Customers now experience platinum jewellery as not just a purchase, but a certified legacy investment. The design elevated Platinum Guild India's credibility, strengthened customer trust, and aligned the brand with global assurance standards.
