OBEROI INTERNATIONAL SCHOOL
COMMUNICATING CORE VALUES THROUGH DESIGN
Background: Oberoi International School (OIS), one of Mumbai’s premier IB schools, is renowned for its academic excellence, modern infrastructure, and student-centered approach. Effective communication, both internal and external, is vital to upholding the school’s reputation and reinforcing its values. OIS required a strategic communication design initiative to ensure every interaction—whether within the school premises or with prospective families—resonated with its ethos.
SERVICES
Identity Design, Advertisements, Hoardings, Signage, Direct Mail, Exhibitions, Yearbooks, School Prospectus
The Challenge OIS sought to achieve the following:
1. Internal Communication: Foster a cohesive school environment with clear and engaging communication for students, parents, and staff.
2. External Communication: Create materials that captured the school’s essence and appealed to prospective families and the broader community.
3. Event Branding: Design communication materials for key events like the annual day and graduation ceremony that reflected the school’s core values and celebratory spirit.
The Solution: A comprehensive communication design strategy was developed to address these objectives while seamlessly integrating OIS’s core values.
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Internal Communication Design: Environmental signage, including cafeteria displays, was created to inspire and guide students while reflecting the school’s principles. Messages were designed to be visually engaging, easily understandable, and aligned with the school’s identity.
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Event Collateral: Materials for events such as the annual day and graduation ceremony were designed to embody the celebratory and aspirational nature of these milestones.
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Yearbook Design: Each year, a new yearbook committee was formed to oversee the process. The agency worked cohesively with this committee, introducing a fresh theme annually while adhering to OIS’s brand guidelines. This ensured a balance between creativity and consistency, binding the yearbook seamlessly within the school’s communication framework. The result was a cherished keepsake that reflected the memories, milestones, and achievements of the academic year.
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Admissions Prospectus: A standalone piece of communication, the yearly admissions prospectus was crafted with an emphasis on storytelling. It highlighted the school’s offerings, facilities, and values, targeting prospective families with a polished and visually captivating presentation. This document served as a key touchpoint in conveying the OIS experience to the external audience.
YEARBOOK DESIGNS
Creative Highlights
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Core Values Integration: Every design element—be it signage, event branding, or print materials—reinforced OIS’s commitment to academic excellence, creativity, and inclusivity.
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Fresh and Thematic Yearbooks: The yearbooks stood out with a unique design theme each year while maintaining brand coherence, making them both meaningful and timeless.
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Sophisticated Prospectus Design: The prospectus successfully captured the school’s excellence and essence through vibrant photography, storytelling, and elegant layouts.
BRAND COLLATERALS
Results and Impact
The communication design initiative achieved the following:
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Strengthened Internal Cohesion: Unified and inspired the school community through engaging and thoughtful communication design.
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Enhanced Brand Perception: External materials positioned OIS as a top-tier educational institution, reflecting its world-class facilities and values.
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Memorable Event Experiences: Event-specific branding created a lasting impact, making milestones like the annual day and graduation ceremony even more special.
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Yearbook Legacy: The dynamic, yearly-themed yearbooks became cherished keepsakes, celebrating the achievements of the school and its students.
Conclusion: Oberoi International School’s communications design successfully bridged internal cohesion and external appeal. By aligning every communication element with the school’s core values, the initiative not only upheld OIS’s prestigious reputation but also created meaningful connections with its community. The annual refresh of the yearbook themes, collaboration with new committees, and focus on brand guidelines added dynamism to the school’s communication legacy.
