Our Design Communication: "Build a career. Build your life"

This is what we have tried to bring out in our communications campaign allowing opportunity to the youth to get trained in their vocational interest and become bread earners for their families.

This communication is further translated into growth, prosperity, success and more for the individual. With the sole aim to promote the Indian gems and jewellery industry by emphasising the need for education and professionalization.

INDIAN INSTITUTE OF JEWELLERY

Brand and Marketing Communication Campaign design for Indian Institute of Jewellery, Mumbai (IIJ) a diploma education provider in the Gems & Jewellery Industry.

Objective: IIJ continues to have the reputation of being one of the most progressive and forward thinking institutions when it comes to jewellery education. The proof of this is in the fact that IIJ was chosen as the education partner by the All India Gems and Jewellery Trade Federation (GJF) to conduct its training programs by way of a road show under the skill development plan laid out by the GOI. The summit was conducted in 20 cities in the first two chapters in 2010 and an additional 10 cities in its third chapter. As an educational summit and amongst the country's
largest, has been created with a specific purpose - to professionalize
and educate the industry in order to maintain world class standards for
all related business operations.