BUMA - BUILDING MATERIALS
BRAND IDENTITY & MARKETING COMMUNICATION FOR ARCHITECTS AND BUILDERS
Challenge: BUMA, a B2B brand in the building materials and design industry, needed a cohesive brand identity to engage architects and builders. The goal was to:
• Build trust and credibility in the construction ecosystem.
• Encourage professionals to visit experience centres and place large
project orders.
• Ensure consistency across identity design, brochures, website,
packaging, and case studies.
EXPERIENCE CENTRE
SERVICES
Identity Design, Application, Sales Brochures, Website, Packaging, Case Studies
Solution: We delivered a comprehensive brand identity and communication design system tailored for B2B audiences:
• Identity Design: Created a professional, modern identity that reflects innovation, reliability, and scale.
• Application: Applied branding across signage, digital platforms, and physical environments for recognition and consistency.
• Sales Brochures: Designed informative, visually compelling brochures highlighting technical specifications and project value for
architects and builders.
• Website: Built a user‑centric platform showcasing projects, experience centres, and product applications — optimized
for B2B engagement.
• Packaging: Developed functional yet premium packaging that reinforces reliability and brand consistency.
• Case Studies: Produced project‑driven narratives to demonstrate BUMA's impact and credibility with decision‑makers.
SKETCH
TYPEPHASE INSPIRATION
FINAL LOGO CONCEPT
PACKAGING
BRAND GUIDELINE
PRODUCT CATALOGUES
BRAND DESIGN & MARKETING COLLATERALS
WEBSITE
CASE STUDY
STATIONERY
Impact: The integrated communication design achieved:
• Enhanced Brand Recognition: BUMA positioned itself as a trusted partner for large‑scale projects.
• Architect & Builder Engagement: Targeted communication encouraged visits to experience centres and facilitated
bulk order placements.
• Cohesive Identity: Unified design across brochures, website, packaging, and case studies reinforced professionalism.
• Market Differentiation: Established BUMA as a forward‑thinking B2B brand in the construction and design industry.
Conclusion: Through strategic identity design and marketing communication, BUMA was transformed into a cohesive B2B brand that resonates with architects and builders. By aligning design precision with business objectives, the project successfully positioned BUMA as a trusted partner for large‑scale construction and design projects.
