ARABIAN NIGHTS

The goal is to merge the business objective with creative solutions that moves beyond just functionality. 

We help invent a language to express our client’s philosophy, products or services more clearly. By the process of learning and discovery; acquiring a deep understanding of our client’s industry, competitors, goals and opportunities that allow us to formulate an executable strategy. The target is to determine what is appropriate. Design strategy is how we recommend approaching a project while a creative brief frames the goals and objectives. 

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Scenario: 

Arabian Nights, renowned for it’s flavoured tobacco sales, faced promotional constraints due to the ever changing regulatory transitions. It had become a challenge to promote / advertise these products without breaching any guidelines. Further the non-branded market posed a threat on the retail pricing and the justification of premium was always a challenge.  

Objective:  

To convert their existing retail real estate into an Arabian themed lifestyle store. To extend their offering from tobacco which would result in higher ticket values sales and bringing in Non-Smoking clientele as well. Furthermore, create a membership program to add value to customer relations and keep customers engaged with new product offerings.  

 

Solution:   

Invested in re-branding, stores revamp, prodcut extention and packaging upgrades to add value to the existing products as well as the extended product line. Re launching itself as an Arabian themed lifestyle product store by increasing their product offering in the current smoking category as well as the non-smoking lifestyle category.