Who uses posters these days?
Yes, we do. In truth it's not constrained to Motion pictures, or bureaucrats, it is utilized by business for their media battles/in-house promotions/product communications and also little endeavors.
Some straight forward. Some indirect.
Some on outdoor walls and some on social media walls.
Do you re-call any of these iconic posters? They are representative of how a modest poster can cause so much stir and massive acknowledgment of a brand’s communication intent.
images are (c) copyright by the owners themselves.
Why use a poster?
Not only outdoors but also on your Social Media walls.
A poster offers the chance to push the limits of creative energy and to do things that are not constantly "suitable" for different types of printed media and now even social media walls.
An effective poster is the one that conveys its message intensely through visual effect, utilising fascinating hues, charming message and so on.
Posters / Social Wall Posts that come up short or get lost are ones which endeavor to state excessively, has such a large number of components and thus loses the message and regularly its target group. There must be one eye-catching feature.
As you chip away at the design, play with position – all-important focal point, or one course, which makes a stylish interest – picture is too substantial, typeface is overwhelming, excessively vivid, fresh, raw, dull or light?
Guarantee that the message (if not only a picture) is clear, either through copy & typography or emotional/situational relevance of image.
Over the years the messaging has remained more or less the same - One is selling the other is buying. The medium of communication has drastically evolved. Allow is to help your brand communicate effectively.